Identity for Strategic Marketing Consultants

Making YOU the #1 company in your industry & local market is our primary focus.

• Virtually everyone thinks getting your website onto the first page of Google search results is the Holy Grail of Internet marketing.
• Conversion-ability or the ability to attract clicks combined with the ability to convert visitors into prospects and customers IS the Holy Grail of Marketing.
• We’re not looking for clients, we’re looking for partners. We’re in it for the long haul.
• The key to conversion-ability is in your copy or content.
• We’re looking for converts to a whole new way of marketing.
• If you want to understand why Pat Smith buys what he/she buys, you have to see the world through Pat Smith’s eyes.
• We only work with a small number of client-partners at any one time.
• Making YOU the 800 lb. gorilla in your industry and local market us our #1 Priority.
• The world has changed. The marketing landscape has changed dramatically in just the past few years.
• If you can’t reach us, we guarantee to return your email or form submission within an hour or so.
• Fire YOUR Marketing and Advertising Agency!

Building a beautiful website these days is pretty much a commodity.

Getting your website to show up on the first page of Google and/or other search engines is not all that difficult.  It does take time, money, and persistence.  However, staying there is difficult.  Why?

It’s because all search engines want to provide their users with the most relevant, effective, and worthwhile content that they possibly can; in fact, their very existence depends on it.  And this goes the same for both organic listings and Pay Per Click advertising.  Even if after a period of time your website or your ad lands on the first page of search results, Google is going to know how many people click on your listing; how long they stay on your page; how many pages they view on your website, whether they gave you their email address in exchange for something valuable such as a report or video.  Google knows ALL.  They know if visitors bounce… i.e., go to your page and quickly hit the back button or click away to another site.

Google will keep web pages on the first page of search results that have great visitor retention (stickiness) and/or interaction with the site; ones where visitors engage with, spend time on them, and interact with them.  If visitors bounce – your site will quickly fall off the first page… never to return – unless you improve your conversion-ability and your engagement with site visitors.

So how do you fix this?  It all starts with your Identity. 

The definition of Identity is Words, Phrases, and images – articulated with Power, Precision, and Passion – That Instantly & Definitively Communicates Who You Are, What You’re All About.  And What Customers Can Expect When Doing Business with You.

Take a look at your own marketing and advertising.  However, you have to look at it from Pat Smith’s perspective – which is hard for most business owners or marketers to do.  Think about it this way.  If you were “Pat Smith” who had never heard of you or your company before; you know absolutely nothing about the business until you encounter your marketing or advertising – as Pat Smith would you be able to INSTANTLY and DEFINITIVELY know?

• Who you are?
• What you’re all about?
• And what he/she can expect when doing business with you?

If not, you’ve got your work cut out for you, and this is where we can help.  This is part of what we do.  Today Internet Marketing forms the core of virtually every business in the world.  Your website is first and most important visible component of your overall Internet marketing strategy. 

Let me ask you a question.  Why do you have a website to begin with?  What is the purpose of your website?  Your website is the most powerful marketing tool in your arsenal.  The purpose of your website is to attract, interact, engage, and capture leads, prospects and sales.  Any lead or prospect that does not buy initially will be entered into your hopper system (CRM) and over time you will pound them with targeted educational materials that will eventually cause them to come to the conclusion that “I would have to be absolutely CRAZY to do business with anyone else but you, regardless of price.”

NEVER go to a website designer and ask them to design or redesign your website.

NEVER go to a traditional marketing firm and ask them to design or redesign your marketing materials.

NEVER go to a traditional ad agency and ask them to design or redesign your ad campaign.

WHY NOT?

Because NONE of them knows or even cares about what your IDENTITY is.

Your Identity is like the engine in an exotic sports car.  You can have an incredibly beautiful car such as a Ferrari or Lamborghini that will win awards for design and will attract droves of onlookers.  You can publish and promote photos and descriptions of it all over your target market and everyone will get excited about it.  But if the engine doesn’t work, or is only firing a few cylinders, it’s not going to get you anywhere.  Think of us as the “expert mechanics” for your marketing machine.  We’ll repair the engine and fine tune it and get it running like a ‘bat out of hell’, and now your exotic sports car will wail through the chicanes of the world attracting, engaging, and capturing sponsors and fans everywhere it goes.

The question you should be asking is “How can we create an Identity for our business and marketing that will instantly and definitively communicate who we are, what we’re all about and what you can expect when doing business with us?”  “How can we dramatically improve the conversion-ability of our website?”  “How can we become the 800 lb. gorilla in our industry and local market?” Or “How can we become the #1 company in our industry and local market?”

We don’t want to help you get just a few more customers or clients.  We don’t even want to increase your business by 10% – 20% as most marketing agencies would be thrilled with.  Our goal is to help you double or triple your sales revenue this year.

According to America’s Business Philosopher, Jim Rohn, the key to successful marketing is to first have something good to say, then you have to say it well, and finally you have to say it often.  We’ll help you with all of these areas.

What is your Identity?