Why Should I Do Business With You vs. One of Your Competitors?

Strategic marketing requires a clear and precise message of “why should I do business with you?” is made clear. Many business owners believe what they are saying in their marketing is special, unique or somehow enigmatic when in fact it is just another rehashing of old tropes and clichés. 

To ensure your message is made clear and the answer to why should I do business with you is delivered, make notes of all competitor branding and marketing and key in on what you believe is done wrong, then dissect that data and revise your marketing strategy to build off the others’ mistakes.

It is also crucial to show a clear track record of performance and delivery of product and promise to former clients and customers. To bring this across in the marketing, contact prior clients and see if they have any reference points or insights you can use and include with the marketing strategy.

Make a list of the pros of your services and abilities. Itemize this list and present them in the marketing campaign in a very clear and precise fashion. Do not waste words, deliver the pros with the clearest of intent. Avoid clichés and platitudes at all costs.

Why Should I Do Business With You

In campaigns such as these it is important to stick to the adage of “less is more” and make that funneled data and information solid and with no wasted statements. This helps give clear insight as to, “why should I do business with you?” and helps launch the campaign successfully.

What else?  How would you answer this question?  Why should I do business with you rather than one of your competitors?  Think about this from the customer’s perspective.

Shea Ellison | Posted 5/22/2015 | Categories: Strategic Planning