Internet Marketing Atlanta – The Power of E-mail Marketing 2021

Have you heard people saying E-mail marketing is dead? Well, the number of people using e-mail around the world is estimated to be 4.1 billion by the end of 2021. So, now do you think e-mail marketing is dead? Absolutely not! E-mail is going to be the powerful weapon of internet marketing in Atlanta in 2021. While there are people who think e-mail marketing is a waste of time, there are also people who look for business e-mails or products e-mail that they enjoy. Unlike other marketing efforts, these e-mails engage and open up with your target audience.

For instance, some customers make only one purchase through e-mail. But there are some returning customers who look forward to your e-mail to continue to hear from you and engage with you. According to the experts of internet marketing in Atlanta, they come back to you for the love of your content or the quality of the service you provide.

An Overview of E-mail Marketing in 2021– Internet Marketing Atlanta

Are you still confused about whether to use e-mail marketing for your internet marketing in Atlanta? Well, as mentioned earlier, e-mail marketing is far from dead. Moreover, it stills brings quality traffic, good results, and profit to your business. It’s cost-effective, as the majority of the accounts are free while some of them are priced affordably. Additionally, with the usage of some e-mail automation tools, it becomes easier to implement and run e-mail marketing campaigns without your direct involvement. Finally, when done properly and promptly, e-mail marketing can deliver significant investment returns and is highly profitable. Here we’ve listed the reasons why adding e-mail marketing to your internet marketing in Atlanta is crucial in 2021.

Reasons to Add E-mail Marketing to Your Internet Marketing in Atlanta

By adding e-mail marketing to your internet marketing in Atlanta, you can easily connect with your target audience directly through their inbox. This takes your content marketing efforts to the next level. So, without further ado, we can discuss the solid reasons to add e-mail marketing to your internet marketing strategy in Atlanta.

Enjoy Better Results – Internet Marketing Atlanta

Unlike other marketing channels, adding e-mail marketing to your internet marketing in Atlanta provides high returns on your investment. The promotional messages send through e-mail marketing has more than 60% higher conversion rates. According to recent research data, you can earn up to $44 for every dollar you spent on e-mail marketing. In addition to this, e-mail marketing is considered to be 40 times more effective than social media campaigns. Especially, promotional e-mails get higher click-throughs compared to tweets.

Improves Customer Engagement

By including your customers in your e-mail advertising campaigns, you can easily connect with your customers. Moreover, sending promotional e-mails educates your customers and presents them with new offers that convert. With a catchy subject line and easily digestible content, you can capture the attention of your target audience and retain them.

Increase Conversions – Internet Marketing Atlanta

Did you know your marketing e-mail can directly impact the purchasing decisions of your customers? For instance, you have launched a new product for your business, say a coffee maker, and you sent an e-mail to your audience with a video tutorial. By adding a compelling call-to-action to the bottom of your e-mail, you encourage your customers to click on the ‘buy now’ button to purchase the product. Adding massive discounts and special offers sweetens the deal and makes them purchase your product the same day.

Enhance Brand Awareness – Internet Marketing Atlanta

Sending business, promotional, and tutorial videos educates your audience and gives them a clear understanding of your brand and who you are. This improves brand awareness and increases visibility. Moreover, when they understand you better, they will talk for you too. So, why not add e-mail marketing to your internet marketing in Atlanta in 2021?

Increased Website Traffic

Let’s face it. Not all your campaigns of internet marketing in Atlanta make your loyal customers visit your website every day. This doesn’t mean they aren’t interested in your content. It simply means that they have other things to do. But, with e-mail marketing, you remind your audience of your brand, show a glimpse of your website, and encourage them to visit your website to learn more or gain more information. This increases the quality and quantity of the traffic you are getting to your website.

E-mail Marketing Trends for 2021 – Internet Marketing Atlanta

Incorporate Artificial Intelligence

Artificial Intelligence is still confusing for both the beginners of marketing and experienced marketers. Most of them are skeptical about incorporating Artificial Intelligence into their internet marketing in Atlanta. For instance, even with the usage of cutting-edge technology and advanced tools, marketers couldn’t collect and process all the information available online. On the other hand, AI makes this process simple with minimal effort. From list segmentation to content analysis, AI can handle things effectively than humans. So, getting a grip on AI helps you optimize your e-mail marketing efforts.

Personalization – Internet Marketing Atlanta

The ultimate aim of adding e-mail marketing to your internet marketing in Atlanta is to generate more revenue and increase profit. One of the best ways to achieve these objectives is to personalize your e-mail marketing campaign. Today, customers are aware of the quantity of information collected about them. So, they expect the brands to use this information to better accommodate their needs. A recent research report reveals that more than 95% of customers receive mistargeted information. For instance, more than 40% of customers complain that the business e-mails they receive contain mistakes in the basic information about them.

When the e-mail is not customized properly, customers take the following actions:

• Move the e-mail to spam
• Automatically delete e-mails
• Unsubscribe
• Never visit the website

So, how can you recover from this and get the most out of this trend? Well, here are a few tips to follow.

• Customize messages and promotions by audience segment
• Recommend products to a certain audience group
• Use trigger e-mails based on customer behavior
• Recommend products based on individual information

Automate E-mail Marketing – Internet Marketing Atlanta

E-mail marketing automation uses trigger-based e-mails to ensure consistent communication and establishes a sense of control over the customer’s inbox. Automated e-mails are responsive and encourage ‘friendlier communication’ with the audience. Moreover, it enjoys higher click-through rates than regular e-mails.

User-Generated Content

User-generated content in e-mail marketing campaigns is another biggest trend. This content can be in any form, such as text, video, audio, images, and more. According to a recent report, user-generated content promotes conversion as more than 70% of customers rely on reviews and ratings to make their purchasing decision.

Final Thoughts

The year 2021 is challenging yet interesting for marketers. However, implementing the right changes and adding effective campaigns to your internet marketing in Atlanta helps you connect with your customers and build a strong relationship. E-mail marketing is one of the effective strategies, and when revamped with the emerging trends, it provides better results for your marketing efforts. Do you want to learn more about e-mail marketing? Get in touch with the professionals at Strategic Marketing Consultants, the leading digital marketing experts now.