Search Engine Marketing Success With PPC

“Despite the availability of advertising tools and digital marketing channels through Search Engine Marketing, some businesses still struggle to reach their target audience. As a result, many companies are facing challenges in making progress with their internet marketing efforts.”

Significant challenges online companies face:

• Increased competition
• Surge in ad blockers
• Strict industry regulations
• Changing customer demands
• High digital ad spending
• Varying market standards
• Elusive consumers

Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have launched ad regulations requiring advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support ongoing social media campaigns at scale.

Besides web development and social media marketing, search engine optimization (SEO) is also crucial to gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is that they take time, effort, and a relatively large investment of capital before you see the results.

If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay-per-click advertising is a profitable choice. With targeted PPC services, you can maintain full control of your paid search marketing efforts and acquire positive business outcomes.

SEO vs. SEM: Which is the Right Strategy for Your Brand?

Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search, or combining these digital marketing strategies is the best approach for your business.

SEARCH ENGINE OPTIMIZATION

SEO effectively improves your organic traffic, builds brand awareness, establishes online credibility, and gains customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. A Moz study also found that only 7.1 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. Moreover, even these top-performing web pages took six to 18 months to rank in the top 10.

SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility, and promises near-instant results, pay-per-click marketing is the way to go.

SEARCH ENGINE MARKETING (SEM/SEA/PPC)

Over the years, pay-per-click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to manage their ad spend and get their brand offerings in front of the right people at the right time and place.

Pay-per-click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.

In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic, and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay-per-click internet marketing might be the best option for you.

Leverage PPC Marketing and Take Advantage of B2B Search Opportunities

Strategic Marketing Consultants is a trusted leader in PPC (pay-per-click) internet marketing. Our pay-per-click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness, and reach their goals.

Throughout the years, our pay-per-click marketing firm has mastered PPC, how it works effectively for different stakeholders, and what it entails to ensure online success. If you’re still unsure whether pay-per-click is the right advertising model for your company, our PPC management firm is here to help.

Learn what PPC is and explore the many ways pay-per-click advertising can take your business to new heights. Start your pay-per-click campaign today with help from Strategic Marketing’s internet marketing experts.

What is PPC?

Pay-per-click marketing (PPC) is a paid search model used to build brand awareness, promote brand offerings, and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on their ads—hence the name.

People usually think of Google PPC when hearing or talking about pay-per-click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites such as YouTube, Facebook, Pinterest, and LinkedIn also use the pay-per-click model.

PPC allows marketers to strategically place ads on various online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay-per-click ads.

What Are the Different Types of Search Engine Marketing (PPC) Ads?

Now that you know what paid search is, the next step is understanding the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay-per-click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.

There are various types of pay-per-click ads available, depending on your goals:

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects already looking for your industry or brand offerings online. These pay-per-click ads are suitable for short sales cycles or one-time campaign promotions. Our pay-per-click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visit industry-related sites. Display advertising maximizes photos and texts to capture online users’ attention and convince them to take action. Our pay-per-click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Social Ads

Social media paid advertising is the fastest-growing segment of pay-per-click advertising services. Social ads appear on social media platforms such as Facebook, LinkedIn, and Twitter. They are programmed to reach prospects based on their hobbies, networks, and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly targeted customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Remarketing is cheaper than search advertising because there is lower competition and highly targeted customer segments. Our PPC marketing firm uses imaginative PPC ad formats and extensions to produce significant results with your PPC campaign.

Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before clicking on anyone’s website. This means every click you pay for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

In-stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos, and video partners on Display Network. YouTube ads present your brand uniquely and memorably. Facebook also has in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail Sponsored Promotions (GSP)

Gmail-sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Local Services Ads

Local service ads follow a pay-per-lead model, which means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers, and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.

Amazon PPC Ads

Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales, and drive more store visits by placing sponsored ads in the platform’s key locations. At Strategic Marketing Consultants, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.

How Does Search Engine Marketing (PPC) Marketing Work?

PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Google Ads assign a value to different search terms and phrases based on their search volume, difficulty, and competition level. The more advertisers compete for the same keyword, the higher the keyword price.

Marketing platforms like Google’s homepage have limited Google pay-per-click advertising slots. As such, you must battle it to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.

Google pay-per-click and other PPC ads are subject to ad auction. This is an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay-per-click ads have a good Quality Score to boost your ad position and lower your cost-per-click (CPC).

To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs), and drive prospects to an SEO-optimized landing page.

Don’t have the time to perform a PPC audit and launch your pay-per-click campaign? Entrust your Search Engine Marketing services to our pay-per-click management company, and let us do the technical work for you.

We Help You Improve Your Quality Score and Generate More Online Revenue

At Strategic Marketing Consultants, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics, and establish your pay-per-click campaign structure to bring new visitors to your website and reduce your PPC management expenses.

Our pay-per-click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay-per-click management agency and reap the benefits of cost-effective PPC advertising services.

Why Search Engine Marketing (PPC) Works For Your Business

Boost Your Brand Recognition and Scale Up Quickly

Pay-per-click advertising is an incredibly powerful digital marketing strategy that can increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve profitability.

Here are the top benefits of investing in Search Engine Marketing services:

Low Barrier to Entry

Paid search marketing offers a step-by-step guide to help marketers create powerful ads. Even if you’re a decade behind your competitors in acquiring pay-per-click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.

Improved Brand Visibility

Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.

Granular Targeting

Serve targeted messages to your ideal customers based on their search behavior, online activities, and preferred platforms. Pay-per-click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location, and other demographics.

Fast Results

One of the most significant advantages of pay-per-click advertising services is that you can get immediate results upon the campaign launch. Once our pay-per-click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means that to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.

Quick Experimentation

A/B split testing is an integral part of your pay-per-click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.

One-time Campaign Promotions

Don’t have the budget to implement ongoing digital marketing efforts? Pay-per-click services allow you to launch one-time campaign promotions and run short sales cycles. Pay-per-click advertising is a cost-effective way to introduce your new products and services to the online marketplace and prioritize PPC campaigns.

Immediate and Consistent Traffic

PPC management works effectively with SEO to enhance brand exposure and drive targeted traffic to your website. It is the fastest method for running paid search campaigns, kicking off marketing efforts, and getting clicks and immediate traffic from interested customers.

Expansive Traction Channels

Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay-per-click advertising services, you can leverage various marketing channels to promote your brand and reach many people online.

Trackable Data

PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks, and conversions, to provide a clear picture of your pay-per-click campaign performance.

Total Customization

Beat the competition with custom, highly relevant Google pay-per-click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay-per-click campaign from the keywords, audience targeting, placements, and even the zip codes you want your ads to run.

Ready to launch your PPC search engine marketing campaign? Now that you understand the basics of search engine marketing leverage our SEM agency’s expertise to boost your competitive advantage. Sign up for one of our packages below.

The prices are for our management fee.  You’ll still need to fund your ad budget on the various platforms.  See our SEM packages below and Sign Up Today..

Search Engine Marketing (SEM) Packages