How We Work Strategically
How We Work
We generally only work with a few clients at a time so that we can give each one the focus, attention, and support they deserve. Our typical engagement is implementing The Total Market Domination Program™ and we generally have it completed within 90 – 180 days – depending on client availability. It is essential that clients actively participate in the discovery process and provide feedback during both the strategic planning and tactical implementation of their marketing plan.
Additionally, we don’t work with just any company or the first company in any industry to contact us. Prospective client must qualify by meeting or exceeding our eligibility requirements. We want to work with company owners who have already achieved certain levels of success, have a passion for excellence and who are committed to becoming the Number 1 Company in their industry and market. We’re not simply looking for clients. Due to our innovative and maverick strategies; we’re looking for converts to a whole new way of marketing and advertising. We’re looking for companies who just can’t stomach the thought of their competition taking away any of their business.
We typically charge far less for our services than the typical marketing or ad agency even though we provide both strategic marketing and business innovation – services no other agency does. As we have talked about throughout our site, most people – agencies included automatically think and focus on tactical marketing when working with them. Typical ad agencies don’t really care about how good your company’s products or services are. All they care about is who your target market is and how big is your budget.
However, developing your strategic marketing plan is the critical first step in marketing success. And by initially working on your strategic marketing plan, we also take a look at your inside reality. How unique are your products or services and what is your Identity? If you don’t have a strong position, we work with you to find ways to innovate either your products or service or how you deliver them so that no one else in your industry can say the same.
Throughout the consulting process, you pay us a retainer similar to how you normally work with a law firm. As we perform our work, we draw from your retainer. When the balance in your retainer account reaches the low threshold point, you must add additional funds so that we can continue working on your account without interruption.
What you are paying for when you engage our firm is our unique ability to create a strategic marketing plan, innovate your company, and implement your strategic plan which in turn will enable you to double your revenue over the course of the year. Additionally, we partner with you in order to ensure you become the number one company in your industry in your local market. In doing so, we want to share in your growth over the coming years. Therefore, we have a participation fee as a part of our services package which is based on your revenue growth year over year. The amount of your participation fee can be negotiated after our initial consultation. The premise is this; if through the implementation of our proprietary and innovative services we can double or triple your revenue in the next year, how much of that increased revenue would you be willing to share with us? We expect to build long term business relationships with all of our clients.
The participation fee is based on your year-over-year revenue growth and begins one year after we complete your implementation or 180 days from commencement of your project, whichever is less. Revenue growth is determined by calculating a baseline of your year over year revenue growth over the past three years. All of this is covered in detail in our consulting agreement.