Are you a business owner? Then, you would have probably heard the statistics on business failures rates. According to a digital marketing agency in Atlanta, only 50% of businesses make it past the first five years, and one in three businesses make it past the 10-year mark. There are different reasons for this failure rate, but the top among them is lack of differentiation. Yes, standing out from the competition is crucial for any business. And this concept is still too far for many businesses to put into practice.
For instance, let’s consider you are providing massage services, and simply advertising as ‘We specialize in all types of massage therapies’ isn’t going to work.
‘We specialize in all types of massage therapies.’ What does this phrase even mean? It makes your customers hard to believe that you can do all types of massage therapies well. It doesn’t provide your customers with a reliable reason to choose your service. ‘To specialize’ means you are the expert in one or two particular areas of your practice, and you are focusing on them. If you have said, ‘We specialize in remedial massage and sports therapy,” it would have created a much better understanding of what you do among your audience.
Today’s businesses fall into this trap of thinking to serve everyone but miss out on the real revenue opportunities. Do you want to stand out and get noticed? Don’t look like every other penguin in the flock.
Having healthy competitors for your business keeps you on your toes. When you have a competition, you will try your best to stand out from your competitors, and in this effort, you will improve and raise the standard of the products and services you provide. The experts from Strategic Marketing Consultants, the leading digital marketing agency in Atlanta, explain that distinguishing your business from others will help you attract more customers and grow your business. Here we’ve listed a few tips to differentiate yourself from your competition.
When you run a business, just delivering a service isn’t enough. You must focus on providing remarkable, quality service that your customers can’t get anywhere else. So, think in all ways to offer extremely extraordinary service that goes far beyond what your competitors are doing.
Do you want to gain more customers? A good thing you can do is to address their pain! Identify the problems your clients are facing with your service and try to alleviate them with little creativity and innovation.
The common reasons why people avoid going to a dentist are the smell, the atmosphere, and the drill sound. But there are a few dentists who have changed this perception by creating a spa-like atmosphere and letting their patients wear noise-cancelling headphones during the procedure, so they don’t have to listen to the unpleasant drilling sound of dental tools.
Removing the common barriers and pain point of customers help your service stand out from your competition.
Remember the cliché, ‘In the search for gold, she lost diamonds?’ It’s not far from the truth. As mentioned earlier, businesses try to serve everyone, but in their efforts to do so, they fail to provide a quality service. Or, they fail to show their customers what they are really capable of. A top-rated digital marketing agency in Atlanta points out that creating a business strategy the focuses on a variety of services makes it harder for the customers to determine whether your business is the right fit for them. So, it’s essential to focus on a particular niche in which you ‘specialize’ and offers a quality service that returns customers.
According to the experts from a digital marketing agency in Atlanta, providing guarantees eliminates the perceived risk of buying your product. Moreover, it removes the hesitation of your customers to make a purchase. It reduces the barriers and makes your company seem more reliable.
Create a cause marketing effort to give back to your community. Yes, creating a partnership with a non-profit or cause makes a good name for your business. The idea of spending your money, time, and effort on a non-profit not only helps the non-profit but also benefits your business by being affiliated with a good cause.
Throwing some surprises that delight your audience sets you apart from the competition. When I say surprises, they don’t need to be big. You can always keep them small and simple. It can be a small gift for the 10th customer of the day, sending a positive quote along with the package, a discount coupon, and more. These small yet memorable activities can enhance your brand reputation and help you get a leg up on your competition.
As we have discussed earlier, no one can be good at everything. If you claim to be the best in everything, you will lose the trust of your customers. Instead, if you highlight your key features and their benefits, you can gain the attention of your target audience. These key features could be anything from using materials from a special source, using an advanced technique, being the first in the business to use it, customization, supporting a cause, and more. You must include them in your marketing strategy to distinguish yourself from the competitors.
Competition exists in every market, and there are several strategies you can use to stand out from your competition. But, what can you do to nullify the effect of competitors in your market? Well, here are a few ways to eliminate your competition.
Generally, positioning involves giving a benefit to your customers that your competitors cannot or will not offer. This makes you the only choice for customers who value the benefit. But, what does it mean for small and medium businesses? Well, they can create a unique bond with their customers to build a thriving business. No matter where you rank in the hierarchy, carving out your unique territory and owning it can make you the king.
When you are selling products in the retail market, you cannot ignore your competition. So, it’s wise to tell your customers why your offer is the best. Use comparison charts, checklists, or even an apples-to-apples demonstration to help your customers get your message clearly. When you explain them, your customers should believe that your offer is the one they are looking for, the one that’s going to be the exact solution for their problem. Eliminate all the lingering doubts to build trust and loyalty.
Did you know recent psychological research reveals that people go with emotional, intuitive choices instead of logical decision making? People who use decisions on emotions rather than logic made more consistent choices. For consumers, attending to their emotional response may prove valuable. So, introduce an emotional benefit in an offer that helps your customers react as if they are already experiencing the benefit. Featuring emotional benefits is not only the beginning of the customer satisfaction experience before the sale but also the satisfaction that maintains after the sale.
From delivering quality services or products to building powerful communities, there are different ways in which your business can stand out from your business. Talk to the experts from Strategic Marketing Consultants, a leading digital marketing agency in Atlanta, to get some inspiration to stand out from the competition instead of fitting in.