How To Articulate With Passion, Precision, and Power

It is a competitive market out there and without a clear brand, you are sure to get lost in the shuffle. Standing out doesn’t have to mean grandstanding or buying into marketing gimmicks. Making sure that you are the clear choice for those searching for your goods and services simply comes down to being able to articulate with passion, precision and power.

Right from the start, potential customers and clients should have a clear idea of who you are and what you stand for. They want to work with the best. Someone who is at the top of their game and leading the field. Someone who has the power to get things done. Conveying a sense of power has everything to do with confidence. Even if you aren’t feeling 100% confident, you can’t let others see you waver. Make declarative statements. Provide answers to questions. Articulate with power, precision and passion. Be in control of the situation and others will trust your ability to lead.

Articulate with passion, precision and power

This sense of confidence and power should be precisely conveyed in all your marketing materials. You want your brand and personality to send a consistent message whether people are visiting your website, thumbing through a brochure or looking at an advertisement. The more associations people form between your specific brand and your personality, the more they will feel that they have a clear sense of who they are working with and why you are a better choice than all the other guys. Articulate with passion, precision and power and enjoy a place at the top.

As you shape your message and your brand, be sure to infuse everything with a real sense of passion for what you are doing. This will reinforce the idea of power and let people know that you will do the best job possible because you are truly passionate about what you do and not just focused on making a profit.

If you can articulate with passion, precision, power, then you are guaranteed to stand out from the crowd and win over customers just by the sheer power of your branding. They will feel confident that they are working with the best in the industry and that you can deliver results.

Even if you are the absolute best at what you do, if you fail to articulate with passion, precision and power, then people won’t have faith in your abilities.

What else?  What are some more thoughts on articulating with passion, precision and Power)?

Shea Ellison | Updated: 05/22/2015 | Categories: Strategic Planning