How to Get Your Website on the First Page of Google SERPs

The ability to drive organic traffic to your website is crucial to the success of any business in today’s highly digitized world. And what better way to achieve this than with high Google rankings. If you are reading this, you are probably thinking about how to get your website on the first page of Google SERPs.

 As you may be well aware, websites which pop up on the first page of Google SERPs tend to draw the most traffic. This typically gives them a competitive edge over other businesses that are ranked lower. In fact, more than half of internet users never scroll past the first page on Google. So, if your website doesn’t rank highly, chances are most people will not find your company or products. 

In this post, you will learn everything there is to know about Google SERPs, including tips and strategies that you can employ to get your website on the first page of Google SERPs. 

Why Is It Important For Your Business to Rank on the First Page of Google?

Google search results are becoming more dynamic and complex. This is largely due to the introduction of new SERP features including knowledge panels, featured snippets, local map packs, and expandable relatable questions. With plenty of ways to stand out from your competition, it is abundantly clear that working to get your website on the first page of Google is worthwhile. This is especially true considering the fact that website traffic and click-through rate tends to drop as one goes down the search results page. In other words, if you are not at the top of the first page of Google SERPs, you are missing out on a lot of clicks. 

Apart from enjoying a higher click-through rate and more traffic, websites that are ranked top on the first page of Google also receive excellent exposure. The Google Snippets feature shows a block of text from top-ranking websites on the top of the results page. If your business is featured on this coveted spot, it will be hard for searchers to miss it. 

How Your Business Benefits From First-Page Rankings

Having a consistent top ranking on Google SERPs can help your business achieve many of its goals. Some of the ways in which first-page rankings benefit your business include:

1. Improves Your Visibility

As highlighted before, most internet users tend to not scroll past the first page of Google search results. This means that first-page websites get clicked on and seen more exponentially. By having a high ranking on the first page of Google SERPs, your business enjoys more visibility which translates to better brand awareness. 

2. Generates More Quality Leads

Most internet users who search for products or services on Google usually do so with the intention of making a purchase. Therefore, if you can get your website on the first page of Google SERPs, you are able to lure potential customers who are searching for your products and convert them to sales. 

3. Increases Your Business’ Engagement with Customers

Google usually displays a wealth of information about the businesses which rank at the top of the first page. This includes location maps, working hours, contact information, and reviews. The “People Also Ask” section also provides more detailed information about your business thus allowing your customers to engage with your business right at the search results page. 

4. Raises Your Credibility

Google typically reserves its first-page rankings for websites that it considers to be authoritative and reliable sources of information. Therefore, if you can get your website on the first page of Google SERPs, it will be perceived by internet users as a trustworthy and dependable authority in your industry. 

How to Use Your Website to Achieve a High First-Page Ranking on Google

When it comes to attaining high rankings on Google SERPs, your website is your number one tool. The practice of fine-tuning your website to align with Google’s ranking requirements is known as search engine optimization (or SEO). The focus of SEO is to optimize individual pages of a website such that they rank highly on Google SERPs. Over time, this raises your site’s authority and credibility which boosts the overall ranking of your business on the search engine. 

There are a number of simple and effective tactics that you can employ in your SEO strategy to get your website on the first page of Google SERPs. These include:

1. Determine Your Keywords 

Keywords are the words or phrases that you want Google to rank your web pages for. Ideally, you should select an array of keywords that are relevant to your product, brand, or industry. You should ensure each page on your website has a unique set of keywords so that the individual pages do not compete with one another.

 There are plenty of keyword research tools on the internet that you can use to determine the right keywords for your business. This will help you to target keywords that internet users type to get the products, services, or information that they need. 

2. Tell Google What Your Keywords Are

When conducting SEO to boost your site ranking on Google SERPs, you need to use specific tags which provide more information about your keyword strategy. To do this, make sure your keywords appear at least once in the following places.

• Meta Title

Every blog post or page on your website has a meta title that is displayed both at the top of your page and at the top of the search engine results page for your website. 

• Meta Description

Your meta description is the brief summary that appears under your page title on a search results page. 

• URL

Including keywords in your URL not only helps Google to understand what your business is about but also tells users that your website is trustworthy and credible.

• Alt Tags

Alt tags (also known as alternative text for images), allow Google to view the visual content on your site thus enabling it to determine the relevancy of your content. 

3. Write Content for Human Readers

The secret to get your website on the first page of Google SERPs is to provide content that is relevant, informative, and easy to read. Remember, Google’s algorithm is designed to recognize and weed out content that is spammy or poor in quality. This means that your website will only achieve first-page ranking if your readers find your content relevant and useful to them. Refrain from “short-cut” practices such as keyword stuffing since this will lower the quality of your content and negatively affect your ranking.

3. Emphasize the Location of Your Business

Another easy and effective way to achieve high rankings on Google SERPs is by targeting location-based queries. Make sure you indicate the geographical location of your business on your website and web pages. Doing so will enable Google to pick up that information when people search your business and display you as a “near me” search result. 

4. Optimize Your Website for Mobile

As you may perhaps be aware, most internet users today perform searches on mobile devices such as smartphones and tablets. For this reason, Google uses a mobile-first algorithm when indexing websites on SERPs. Having a mobile-friendly website, therefore, is critical if you want your website to enjoy first-page ranking. 

In addition to optimizing your website for mobile, you should also create an enjoyable experience for visitors on your website. Make sure your web design is visually appealing and the layout is user-friendly so that your visitors can navigate easily. 

Get The Right SEO Strategy For Your Business Today

Let’s face it, small businesses have little to no chance of competing with large corporations if they do not rank highly on SERPs. This is why a good SEO strategy is critical to the digital success of your business. Our company has a remarkable track record of getting businesses on the first page of SERPs in five to eight months thanks to our intensive optimization strategy. Give us a call today to book a service. 

Take a look at our SEO Packages and get in touch with us so that we can determine the competitiveness of your keywords so that you can get started quickly.