Digital Marketing in Atlanta is a booming industry even before the shift to move everything online is required by the pandemic. Digital marketing is expected to grow 12.8% in 2021, and this could mean new opportunities. Meanwhile, it’s also about getting traction in this competitive landscape. At Strategic Marketing Consultants, we often hear from our clients, “I know there should be something to do to promote my business online, but I am unaware where to start!”
Yes, for beginners, digital marketing in Atlanta can be a complete mystery. Most of the marketers know that digital marketing is key to promoting their business online. Unfortunately, they aren’t aware of where to start or don’t want to make a mess of it. Moreover, they lack the confidence to get started with the new age of marketing.
So, are you a complete digital novice? Aren’t you sure what do your business stands for in this digital world? Wondering what are your limits? This blog is purely intended for you to help you start thinking digitally.
With internet usage doubled over the past decade, marketing your company online today is a big deal. This massive shift has affected the user experience and customer behavior. So, it’s vital to create a digital marketing strategy to improve conversions and sales.
Digital marketing in Atlanta is all about promoting your product or service online through various means. You must do it organically by creating content about your business that people could consume and share, by placing advertisements, and more. Today, digital marketers use different strategies to reach their target audience and improve ROI. Here we’ve listed the three main marketing strategies that could get you started through your digital journey.
Since its inception, email marketing has gained a lot of attention among marketers to communicate about the products and services they offer to their contact list. The contact list includes the e-mail addresses of people who show interest in the marketer’s business. Before sending any email messages to the contact list you must get an implied permission or expressed permission from them. While getting expressed permission, you must clearly ask the customer to send e-mail messages to them. Moreover, you must include all the relevant information about your company to build trust. Meanwhile, there must be an option to unsubscribe from your contact list any time they wish.
According to the experts at Strategic Marketing Consultant, your digital marketing in Atlanta must include the best e-mail marketing strategy to effectively communicate with your audience. Based on your company’s growth, you can change your e-mail marketing strategy to get better results. You can get help from professionals to get started with your e-mail marketing campaign. Unlike other marketing strategies, email marketing is the cheapest way of advertising your audience. The average office worker receives more than 121 e-mails per day. As a result, there is a chance that your e-mail marketing effort may go unnoticed. In that case, there are different strategies such as search marketing to lend you a helping hand.
Search marketing gets you everything you need just by making a search on search engines like Google, Bing, and more. When you search for something online, the search engines use a complex algorithm to bring you the best result. For instance, if you are searching for a ‘restaurant near me,’ the search engine features a list of the best restaurants in your area. The results vary based on how relevant that search results will be for you. You will never know why the algorithm chooses a particular result for your search in the first place. But it depends on a few factors.
Keywords are the building blocks of your brand. Using the right set of keywords will help you rank higher in the search results. So, it’s imperative to perform keyword research to find the best keywords for your business or service. Once you have collected the list of keywords, use them wisely in your content, social media profiles, webpage, and more to gain better visibility. In addition to this, you can increase the chance of appearing more on the search results and improve conversions.
Including links in your webpages is highly encouraged by search engines. This shows that your business is connecting with other businesses in your niche. On the other hand, it also indicates that other businesses in your niche find your content more valuable and sharable.
When someone searches for your business, they must be guided to the landing page that gives them a solution to their problem. This is where relevance has its role to play. Landing on a page with irrelevant content and concepts result in a high bounce rate. Unfortunately, a high bounce rate indicates that your website is uninteresting and or not valuable enough to capture the attention of your audience.
Search engine optimization allows you to rank higher in the search results. For marketers who don’t have the time to incorporate more SEO practices can make use of search advertising. Search advertising is a technique in which you will pay to display your ads in the top search results for the specific keywords. CPC and CPM are the two ways in which you can pay for search advertising. CPC is, you can pay for search when someone clicks on your link. CPM is, pay for search advertising when your ad is featured on someone’s device.
Social media marketing is a wide used platform to capture the attention of the audience. At the same time, it can yield better results and high ROI. Two of the most common platforms used by marketers for social media marketing are Facebook and Instagram. Marketing your product or service directly on your business’s Instagram and Facebook page is a form of organic marketing. This will help you boost your organic traffic tremendously.
You can also implement advertising on Facebook and Instagram to reach more audience than your followers. With paid advertising, you can choose who you want to see your ads based on interest, behavior, demography, and more. You can create your audience based on your rules of the ideal customer. Our professionals at Strategic Marketing Consultants help you learn more about social medial marketing and strategies.
Digital Marketing in Atlanta is an upward trend to gain and maintain a competitive edge for your business. It’s extremely important to attract new audience and get a leg up on your competition. From search to social media marketing, follow the techniques listed above diligently to improve the visibility and popularity of your brand and business. In addition to this, take a look at your competitors to learn how they are digitally communicating with their audience. This also provides you a better understanding of how your brand should move forward with online interactions.
At Strategic Marketing Consultants, our professionals specialize in different strategies for your digital marketing in Atlanta. We help you create a robust internet marketing plan that helps you stand out as a marketer and get better ROI.