Digital Marketing Atlanta: How to Use GMB to Win New Customers

Did you know people use Google search to visit 1.5 billion destinations every month? So, if you are running a local business, showing up on local searches is crucial to winning more customers. Achieving great visibility on Google as a local business is essential for sustained growth and success. According to the experts of digital marketing in Atlanta, 46% of searches made on Google are for local information. Yes, 4 in 5 customers use Google to find a local business. If you are not showing for these searches, obviously, it’s one of your competitors. So, it’s crucial to claim and optimize your Google My Business to attract new customers.

Digital Marketing Atlanta – What is Google My Business?

Google My Business is a primary digital marketing channel for local businesses. In recent years, local searches on Google have skyrocketed. A recent report from Think with Google reveals that there is an increase in mobile searches for keyphrases that include near me by 900%. So, this means Google My Business is an indispensable marketing tool that your local business needs to grow.

The Importance of GMB in Digital Marketing Atlanta 2021

Did you know 25 to 27% of local search rankings depend on your GMB profile? This makes GMB no longer optional but an essential tool to improve the visibility of your local business. Today, if your customer wants to know your new opening hours, or want to call you, they aren’t going to open the Yellow Pages. They will just do a simple local search and look at the right-hand panel for the information they need to consume. Unfortunately, if you aren’t showing up there, they might look at your competitors. So, it’s essential to include Google My Business in digital marketing Atlanta to gain some leads that convert in 2021.

Why Do You Need a GMB Account for Digital Marketing Atlanta

Wondering why do you need a Google My Business account for your digital marketing in Atlanta? Well, here are a few reasons.

Be Findable – Digital Marketing Atlanta

Today, the world and how it uses online tools have changed drastically. With most of your customers and prospects online, it’s essential for you to show up on local searches even if you run an old-fashioned brick-and-mortar shop. No matter what, if your prospects want to know any information about your business, products, or services, they simply do a search on Google just sitting from their home or office. So, having a GMB account ensures that you are showing up for the local searches when someone looks for your company or products. Moreover, Google My Business also improves your local SEO as it helps you show up on page one and not page two.

Legitimate Information

According to the experts of digital marketing Atlanta, your Google My Business keeps your customers updated about the information of your business. In addition to this, your GMB listing includes contact details, business opening and closing hours, and other essential details that are useful for your customers. This helps you to improve customer experiences and brings you more opportunities.

Improves Credibility

A recent research report states that 70% of customers are more likely to visit business through Google My Business listing. The experts of digital marketing Atlanta say businesses with complete Google My Business listings are twice as likely to earn trust from their customers.

How to Use GMB for Digital Marketing Atlanta

Claiming your Google My Business listing is one of the best ways to reach new customers. Here we’ve listed a few best practices to help you get the most out of your listing.

Sign in to GMB – Digital Marketing Atlanta

Create a new GMB account or use an existing one to sign in to your Google My Business profile. Secondly, enter your business name and select the appropriate category for your business.

Add Location

Once you enter the business name, add the physical location of your business, if any. After adding the address, you will be asked to position a marker for the location on a map. If you do not have an actual location where your customers can visit, simply list your service area.

Enter the Contact Details

Fill in your contact information and enter your business phone number to add more credibility to your Google My Business account. Adding phone numbers and website addresses ensures that your customers can reach you when they are in need of your service. If you do not have a website, you can add the Facebook or Instagram page you are using for your business.

Check GMB for Consistency

After adding all the information, check to ensure your information such as business name, address, phone number, website, and other information is accurate and up-to-date in all listings. The information you have provided on the Google listing will be indexed by Google search and Google Maps. Fortunately, this provides a foundation for your local SEO. So, the information you have provided must be consistent.

Ask for Reviews – Digital Marketing Atlanta

Generally, customer reviews are crucial for businesses, and more good reviews equal more sales. Did you know more than 90% of customers read reviews before making a purchasing decision? So, it’s wise to ask your customers to leave reviews and tell the world how they feel about your product or service.

Post on Google My Business

As mentioned earlier, Google My Business improves your local searches. It helps you to find the right customers for your local business. However, to gain more visibility, start posting on Google My Business. It’s a 100% free option, easy to post, and quick to create. Moreover, posting frequently on Google My Business helps your digital marketing in Atlanta and shows your business in search results.

Make Your Listing Unique

Add a short, engaging description for your business, using the keywords your customers are using to find you. In addition to these, add photos and videos showcasing your business to drive more search results.

Review Listing

Do you know anyone can make changes to your Google My Business profile? So, it’s crucial to check your listing regularly to ensure that all information is accurate and to provide a positive experience to your prospects and customers.

The Bottom Line

Today, having an effective online presence requires more than a website, especially if you are looking to reach a more local audience. One of the best ways to get your business in front of a local audience is by setting up and optimizing a Google My Business account. Having a Google My Business account helps your customers find your business within seconds. They get all basic information about your website, including your opening hours, services, location, phone number, and more, without clicking through your website. Moreover, it adds more value to your digital marketing in Atlanta.

Are you looking to reach a more local audience? Get in touch with the professionals at Strategic Marketing Consultants, the leading experts of digital marketing in Atlanta now. We help you create the best digital marketing strategy that boosts your online presence and ranks higher locally. Visit https://strategicmarketing-consultants.com/  for more information.