Content Marketing Strategy Plan
A Content Marketing Strategy Plan refers to the design and management of any tangible media that you create and own whether it be written, visual, audio or downloadable. A Content Marketing Strategy Plan is the core of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.
You might’ve heard how important content creation is to the growth of your business, but as you’ll see throughout this post, it needs to have a well-planned purpose.
When you develop a Content Marketing Strategy Plan, there are a few questions to answer such as:
Who do you want to read or consume your content?
Who is the target audience for your content? How many audiences do you have? Using a variety of content types and channels will help you deliver different content to each type of audience you have in mind and engage everyone your company does business with.
What problem will you be solving for your audience(s)?
Ideally, your product or service solves a problem you know your audience has. By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it.
A sound Content Marketing Strategy Plan supports people on both sides of your product: those who are still figuring out what their main challenges are, and those who are already using your product to overcome these challenges. Your content reinforces the solution(s) you’re offering and makes your customers more qualified users of your product.
What makes you different and better?
Your competitors likely have a similar service or product as yours, which means your potential customers need to know what makes yours better — or, at least, different. This is where great content comes in.
In order to establish why you’re worth buying from, you need to demonstrate why you’re worth listening to.
What content formats will you focus on?
What forms will your content take? Infographics? Audios? Videos? Blog posts?
What channels will you publish on?
Just as you can create content in different formats, you’ll also have different channels you can publish to. They can include owned properties, such as your website and blog; and social media properties, such as Facebook, LinkedIn, Instagram, Twitter as well as dozens of other networks
How will you manage content creation and publication?
Figuring out how you’ll create and publish all your content can be a daunting task. It’s important in a Content Marketing Strategy Plan to know who’s creating what, where it’s being published, and when it’s going live. When planning a content editorial calendar around topics, you can easily visualize your company’s message and assert yourself as an authority in your market over time.
Why Marketers Need to Create a Content Marketing Strategy
Content marketing helps businesses prepare for and plan for reliable and cost-effective sources of website traffic and new leads. If you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an e-book or free tool will continue generating leads for you as time goes on — long after you click Publish.
Strategic Marketing Consultant’s blog team found this to be key to increasing traffic to the our blog over time.
The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.
In any event, designing, developing and implementing a Content Marketing Strategy Plan is a lot of work. However, you can outsource at least a portion of your content marketing to us for a low monthly fee. See below for our various packages we offer to take some of this off your plate.