The Strategic Messaging Formula™ 

“There is Only One Valid Definition of Business Purpose: To Create A Customer”

These words by Peter Drucker are so true! Yes, no business could survive without a customer. Customers are the foundation of any business, and it’s crucial to attract new customers and retain them. Even if the customers have their favorite stores, they are often on the lookout for new options. So, it’s primary for you to show them that you exist and convince them to do business with you.

Our professionals at Strategic Marketing Consultants, one of the best marketing companies in Atlanta, recommend small or medium businesses not to settle with their current customer base. A boost to the current customer base does not just provide you a gain in profit. But it also allows you to keep in touch with the customers in the changing marketing landscape. This helps you understand the needs of modern customers, and once you know what they need, you can offer them exactly what they are looking for.

A Compelling Message Strategy to Retain Customers 

Now, how do you attract new customers to your business? This is a noisy world, and your prospects are exposed to 5000 advertisements every day. So how do you break through the clutter and reach your target audience? How do you convince your prospects to buy your product or service when you get an opportunity to connect with them? Creating a winning message strategy allows you to grab the attention of both your existing and prospective customers, helps them solve their problems, explains why they should trust you, and more. Many business owners believe that creativity is the only factor that is highly useful in marketing. But, keep in mind, without a compelling message strategy, it won’t get you very far. When your message strategy is executed properly, you will be able to acquire new customers and retain them.

The Strategic Messaging Formula™

The Strategic Messaging Formula™ is an advanced and scientific approach towards marketing success. It allows a business to build an effective marketing message that reaches your target audience. At Strategic Marketing Consultants, this is one of the best ways we use this formula effectively to generate the best results for our clients. The ultimate goal of The Strategic Messaging Formula™ is to grab the attention of your customers and prospects and retain them to do continuous business with you.

The Six Components of The Strategic Messaging Formula™

Capture

The first component of The Strategic Messaging Formula™ is to capture the attention of your target audience. With over a billion businesses online, there is a lot of competition to get the attention of your target customers. So, how would you stand out and win? Well, here are a few tips.

• Build your reputation online to look a lot different from your competitors.
• Improve your e-mail marketing strategy as it has the power to capture the attention of your audience and encourage them to take action through a call to action.
• Maintain a strong social presence by being active on all social media channels. In addition to creating a social presence, you can also improve the engagement rate by creating and sharing high-quality content, using links and promotional posts that encourage visitors to click your website, and more.
• Show your human side! Humanize your brand to create a bond with your company and the audience.

Connect

According to the Small Business Administration, “creating strong emotions – either positive or negative – can help build a bond between your customers and your business,”

No matter whether you are in B2B, B4B or B2C businesses or you sell a technical product or a complex service, it’s imperative to build and maintain a strong emotional connection with your customers. Having an emotional connection with a customer develops loyalty even before a lead has made a purchase decision. This emotional connection with customers is also called ‘brand intimacy.’ Here are a few tips from one of the best marketing companies in Atlanta to create emotional connections with customers.

• Show genuine respect and concern to all the needs of the customers, and speak to them in a conversational tone.
• Create engaging content that assists your customers in all stages of the sales funnel.
• Tell your story and listen to their stories as well. You can also tell stories about the future that helps your target audience imagine using and benefiting from your products or service.
• Connect with customers who are loyal to your brand and encourage them to give insights and explain why they recommend you on social media pages.
• Share photographs, videos, and images of your customers using your products or services. This makes them feel like a part of a community.

Incentivize

The third component of The Strategic Messaging Formula™ is to provide an incentive to your prospect to encourage them to buy your product or service. People love getting something for free of cost or at a lesser price than usual. It motivates your prospects to convert only if you choose the right rewards for them. Some of the most popular incentives for prospects include free samples, free products on a lightning deal, contests, coupons, discounts, free marketing tools such as webinars, videos, audio programs, and more.

Educate

Educating your customers to help them make an informed decision on buying a product or service is one of the most important components of The Strategic Messaging Formula™. With the abundance of information online, prospects are seeking out for information on their own, research solutions to their problems themselves, and more. This has changed the traditional sales paradigm. They are no longer relying on a salesperson to get answers to their questions or solutions to their problems. So, you need to differentiate yourself from your competitors to win in today’s market.

The first step towards educating your prospects is to get to know your target audience, understand their challenges, and analyze how your product or service can solve their problems. Based on this research, create highly-educational content that targets customers’ pain points to build trust between your business and the customers. Focus on creating content that helps your prospects and customers make informed buying decisions.

Offers

Once you feed your prospects with the right information, provide them with multiple offers. Did you know offers are a great way to turn an engaged audience into customers? No matter how good your marketing efforts are, the success or failure of your business depends on the product offer. It’s an effective approach to motivate your customers to buy from you and maximize the response rate. A good product offer must have the following features,

• It should address the pain points of the customers
• Convinces your prospects that your products could solve their problems
• It must be simple and relatable to your prospect’s life

Perfecting a product offer can take a long time but once done, it’s an easy way to make the most of your existing marketing channels.

Automate

The final component of The Strategic Messaging Formula™ is to automate the follow-up process. It frees up valuable time and resources and allows your team to concentrate and spend more time on your business than in the business.

The Bottom Line

The Strategic Messaging Formula™ is proven for marketing success, and when executed properly, it can generate more leads and maximizes conversion for your business. Get in touch with our professionals at Strategic Marketing Consultants, one of the best marketing companies in Atlanta, to learn more.