5 Internet Marketing Strategies from the Best Marketing Firms in Atlanta That Get Results

“At least 40% of all businesses will die in the next ten years if they don’t figure out how to change their entire company to accommodate new technologies.”

Well said by John Chambers! The internet has gone from a technical wonder to a business must. So, businesses must create unique internet marketing strategies to adapt to the change or risk extinction. According to the best marketing firms in Atlanta, having a compelling internet marketing strategy allows you to reach more customers, earn more revenue, and grow your business online.

A perfect internet marketing plan outlines how a business operates and achieves its marketing goals. Without the right digital marketing strategies, your business loses its route map to achieve its goals. This results in the launch of a digital marketing plan that fails.

Internet Marketing Strategies Suggested by the Best Marketing Firms in Atlanta

In this blog, we’ve listed a few top-rated internet marketing strategies that allow you to reach more customers and gain more revenue.

SEO – Focus More on Voice and Visual Technology

SEO is an effective tool that allows you to understand how your customers are looking for information about your brand online. Incorporating the right SEO strategies crafted by the best marketing firms in Atlanta will improve your online visibility and increase conversions.

According to a report published by HubSpot, about 64% of marketers actively invest time in search engine optimization. Experts confirm that SEO drives traffic a thousand times more than organic social media. The results from a survey conducted by Databox also reveal that SEO is better than PPC for generating sales.

Organic web traffic is always the best way to get eyeballs from an audience. With an increase in mobile and tablet browsing, it’s imperative to emphasize more on voice and visual technology to reap more benefits. This is true as more people are actively using Siri, Cortana, Google, and Alexa to conduct their search queries. Today, millennials and generation Z are showing an increasing interest in voice and visual search. So, become an early adopter as it will enhance your brand image and loyalty in 2021 and beyond.

Get Help from the Best Marketing Firms in Atlanta to Develop a Live Streaming Strategy

Video content is more important than ever before, and it’s essential for brands to stand out. According to the best marketing firms in Atlanta, 28% of marketers invest more time, money, and resources into producing live streaming content in 2021. Cisco has predicted global video traffic will make up about 80 percent of all consumer internet traffic by 2021. It’s found that 67 percent of internet users had streamed live videos in the past year. The research further indicates 47 percent of people had increased their live streaming over the year before. It’s also estimated that as much as 82 percent of online traffic will be dedicated to live video by the end of 2020.

Creating live videos for your brand instead of taking shots in the dark will help you reach your business goals quickly and save more time and money. It’s not about the number of videos you create but the quality. A grainy, poor-quality live stream isn’t going to work out. A high-quality live streaming video without over-produced content conveys your brand message clearly. Moreover, it also gets many watch times, shares, and more. The common types of video content that every business can use include branded video, live stream video, video on demand, over-the-top video, and more.

Content Marketing – Launch a Podcast

A podcast is the latest and greatest content medium that’s extremely powerful in improving the bottom line of your business. Including podcasting in your internet marketing strategy is an easy way to generate content for your business, and you’ll get better results compared to other forms of content. Apart from a part of the entertainment, podcasts are the game changers of online businesses and have the ability to grow your audience abundantly. It helps in the generation of quality backlinks which leads to top rankings in search engines. Creating podcasts consistently for your business build trust, increase your audience, and get high-quality backlinks.

“Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing each day, there’s no good reason why audio isn’t a first-class citizen in the same way…it has the potential to help people find the best content for them at that moment, better than they can today,” said Zach Reneau-Wedeen, the product manager of Google podcast.

Tips to Make Your Podcast SEO-friendly

• The best marketing firms in Atlanta recommend including transcriptions of the episode for the search engine to consume. You can also add keywords related to your topic in your transcriptions for each episode.
• Use your podcast to get links from other websites to improve your domain authority.
• Create podcasts constantly to grow your audience regularly.
• Provide links to your social media.

Implement User Generated Content by the Best Marketing Firms in Atlanta

With 350 million photos are uploaded to Facebook, 95 million photos and videos are shared on Instagram, and over 500 million tweets are posted on Twitter every day, consumers have now become the world’s greatest content creators. Today, user-generated content has become the most reliable source of content marketers can use. According to the experts from the best marketing firms in Atlanta, 90 percent of consumers say authenticity is important when deciding which brands they like and support, and 60 percent say UGC is the most authentic form of content.

User-generated content ranks high on the authenticity scale because it can’t be faked and can be related more to everyday people like them. Moreover, it has the potential to strengthen the bond between a brand and a customer and improves brand loyalty. Also, it influences consumers and improves conversion rates. Research reports indicate user-generated content is 9.8 times more influential than social influencers.

PPC to Gain an Edge Over the Competition

Including PPC in your internet marketing strategy will produce excellent results without breaking your budget. It offers a quick entry for beginners as results are easy to track and measure. After setting up an account, you will start receiving clicks very quickly. It supports many parts of the sales funnel and helps you to achieve your business goals quickly. Marketers employ a multiple-approach in Google Ads to make sure full coverage across different networks. Moreover, it provides full control over how much you spend each day on ads, when ads run, and how much you pay per click. There are different ad formats such as search ads, shopping ads, display ads, video ads, and g-mail ads.

The Bottom Line

Internet marketing is one of the best ways to reach new customers and achieve your business goals. It is a great way to increase sales, improve brand awareness, and build brand loyalty. The success of your internet marketing depends on the strategies you create and how you develop and execute them. Now it’s time to get them! Working with Strategic Marketing Consultants, one of the best marketing firms in Atlanta, ensures better, guaranteed results. Visit https://www.strategicmarketing-consultants.com/ to talk to our professionals and create a compelling internet marketing strategy that helps meet your marketing challenges.