Internet Marketing Strategies for Small Businesses

Small businesses don’t usually have access to big-budget marketing campaigns. This fact can leave more than a few small business owners feeling like they are unable to compete with larger corporations who have deep pockets to fund wide-scale advertising efforts. If you are a small business owner, you don’t have to let your lack of funding make you feel like you’ve been backed into a corner. There are a variety of Internet marketing strategies you can use that don’t need a big budget to be successful.

Social Media Marketing

One of the easiest ways to gain visibility and exposure for your company, products, and services is by using social media marketing. Not only is it becoming one of the most popular Internet marketing strategies, it’s also gaining momentum as one of the most successful. People are no longer using social media as a way to connect with friends and family. They are now using it as a barometer for public opinion when they gather details about potential purchases and other consumer decisions. Social media also provides the perfect platform for sharing information, and small businesses can capitalize on social sharing by implementing Internet marketing strategies that focus on featuring share-worthy content.

Cross-channel Internet marketing strategies are extremely easy to accomplish with social media, as well. Content optimized for one social network can easily be republished on another, and you can quickly connect your marketing content across several different social networks. It can even be linked to your blog, website, landing pages, or other online content with little effort, and social sharing buttons give visitors the option to share off-network content in their favorite social media networks. The power of social media cannot be overstated and it requires little investment beyond your time and effort.

Guides, Tutorials, How-To Publications

Distributing detailed information on how to use or do something more efficiently or effectively is an excellent way to build your “street credit” and enhance your Internet marketing strategies. Many people spend significant time online looking for guides, tutorials, and how-to documentation to simplify activities or enable them to become do-it-yourself experts. By giving them the tools they need to accomplish their goals, you are setting yourself up to become the voice of authority in the industry or niche relevant to the mission you are helping people fulfill.

Building Brand Identity & Awareness

Many people are getting their first impression of a company through Internet marketing strategies that introduce them to those companies through online advertising. You can create a strong brand awareness and build a solid brand identity by using the Internet as the platform from which you’re “launching” your brand. Consistency, uniqueness, and exposure are critical keys to success when establishing a widespread and deeply rooted brand presence online.

When you incorporate these three Internet marketing strategies into your campaigns and focus on making them work for you, you’ll soon be able to see the difference in your ability to increase site traffic, generate leads, and obtain conversions.